CPA, or Cost Per Action, is a performance-based marketing strategy that allows advertisers to pay only for specific actions, such as user sign ups, downloads, survey completions, or purchases (service or product). Publishers promote advertiser campaigns in accordance with guidelines and conditions set by the advertiser and general network standards. Publishers earn a commission for each valid completion they generate from their traffic sources.
Publishers are online content providers that use websites, newsletters, online ads, apps, or other media sources to generate traffic. Publishers can monetize their web traffic with MMC CASH Publisher tools and the internet's top performance affiliate marketing campaigns. Interested in being a publisher? Please submit an application for acceptance to the MMC CASH Network.
When you work with MMC CASH as an advertiser, you only pay for real results - new customers or users. Tell us about the product or service you are looking to promote and we’ll let you know if you qualify for our managed account services.